With our global team of local, native marketing experts, you get the cultural insight needed to adapt any campaign for the best local impact. Whatever nationality you’d like to attract with your next campaign, we help you speak their language—visually, emotionally, and contextually—so all your existing campaigns convert better and get more people to book tickets to your destination.
Markets shift fast—we help you pivot automatically with local feedback loops, dynamic content updates, and campaigns that evolve as needed.
Build local microsites with just a few clicks—customised for each market, fast to launch, and easy to localise for real impact.
Start strong JV partnerships with local media, influencers, and brands—so your campaigns gain reach, trust, and cultural credibility from day one.
Get stronger engagement, higher conversion and more travellers boarding planes—our campaigns don’t just land, they take off where it matters most.
Our team of creative strategists, media buyers, user behaviour and analytics managers, travel platform developers, hospitality experts, and local tourism specialists brings deep knowledge from each of their professions and markets. This unique mix bridges strategy, storytelling, data, and local insight—so your campaigns don’t just connect; they shift travel decisions, drive bookings, and deliver optimised results that move travellers to your destination.
Martin Petersen
Head of Media Buying
Martin brings over 20 years of experience in the advertising industry, specialising in media buying for travel publishers, travel agencies, hotels, airlines, and countries. He helps brands scale through strategic digital campaigns that maximise return on ad spend. Martin’s expertise lies in optimising media placements, driving targeted growth, and ensuring that every campaign achieves measurable success in the highly competitive travel sector.
Emma Born
Head of Hotel, Airline & Country Advertising
Emma comes from the aviation industry and leads hotel, airline, and country campaigns with a focus on growth and market adaptation. She has founded several advertising agencies and works across Spanish, English, and Arabic markets. Her strength lies in understanding cultural nuances to ensure that each campaign resonates locally while delivering global impact.
Peter Ellitsgaard
Head of Travel Platform Development
Peter leads the development of shopability and white-label platforms for the travel industry and major publishers. With 30 years of experience, he’s built customer loyalty infrastructures and helped create some of the world’s best-selling mobile phones. His strength lies in merging tech innovation with user experience—transforming complex systems into scalable solutions that drive growth, engagement, and conversion.
Olivia Friis
Head of Creative Teams
Olivia’s creative journey began when she launched her first ad agency, honing her design skills and eye for impactful ads. With years of experience, she now leads all creative teams, driving innovative campaigns for the travel industry. Olivia excels in translating brand stories into compelling visuals that resonate with diverse audiences, ensuring each project delivers both creativity and measurable results in a fast-paced market.
It's the only system I use in my daily work, monitoring and analyzing campaigns. We actually get much better use of our Google Analytics since the platform pushes the actual organic attribution data facts directly into our Google Analytics!
I'm set to double my affiliate revenue in 3 months, with a program almost 5 years old since implementing this, we've saved about $60,000.00 in double commissions, in only 6 weeks!
The platform has helped us facilitate everyday collaboration, both in terms of tracking and managing ads, as well as providing impartial protection against duplicate payments to partners!
Beautiful destinations don’t speak for themselves — it takes powerful storytelling and culturally-tuned advertising to bring them to life.
From the skies above to the streets below, the way a place is seen starts with how it’s shown. Desire to travel starts with visual inspiration.
We celebrate excellence across travel and hospitality through a trusted system of Aggregated Awards & Ratings. In contrast to many individual awards that can be biased, inconsistent, or even paid for, our approach is fully data-driven. By consolidating reviews and ratings from multiple credible sources, we deliver objective, high-confidence recognitions based on the experiences and opinions of real travellers and guests. Each award reflects consistent quality across many voices — not the result of behind-the-scenes deals or limited personal opinions.
Aggregated Hotel Ratings
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Ooooh Wow Awards!
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Hotel Review Awards
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The Gourmet Awards
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Travel Guide Awards
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Majestic Hotel Awards
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Mystery Guest Reviews
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Local Tourism Awards
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