Your marketing campaigns inspire thousands of people to travel every day, in the hope that your marketing efforts will persuade them to choose your country as their next destination.

While travellers typically book their holidays, flights, hotels, and experiences through travel agencies, booking platforms, and airlines offering thousands of travel packages, they are also presented with hundreds of competing destinations right next to your local attractions and destination offers. Having 196 other countries and thousands of competing offers shadowing your local offers, travellers are constantly tempted to choose alternative destinations.

This means that despite your promotional efforts and marketing spend driving interest in your country, the majority of travel-hungry consumers will most likely book their trips elsewhere at the last minute – leaving you with the cost of expensive advertising while sending tourists to other destinations, all financed by your marketing budget.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

– John Wanamaker

When this happens, your country and tourism board can still benefit. Since the initial inspiration to travel came from your travel campaigns promoting your destinations, you’ll still receive tourism revenue and royalties from your efforts, even if millions of travellers choose another country as their final destination.

A new, modern ‘tourism tax’ that doesn’t upset people by taxing them directly, while giving your country extra annual marketing budgets to finance more campaigns that help you attract more of the right tourism to your local attractions.

Below is a short video showing the common booking flow and how travellers who may have been inspired by your country’s campaigns (your ad budget) are just a click away from flying to another country – paid for by you.

Even when your own countrymen are looking for a local city break in your own capital, you’ll still benefit, even if neighbouring countries are waiting to tempt travellers to fly to their destinations, ultimately winning the decision at the last minute right in front of you, taking not only the travellers and holidaying families away from your country but also the entire vacation budget to be spent abroad.

Be The Home of All Travel

As a country or local tourism board, if you’re not covering every aspect of the traveller’s journey (inbound, internal or outbound), from inspiration to booking, you’ll always end up relying on others – whether it’s travel agencies, the media, or third-party platforms – to create content, inspiration, offers and travel packages that promote your destination.  From inspiration that attracts inbound tourism to your country, to guiding your citizens safely when travelling around the world.

Your tourism board most likely already has more attention than most travel publications, magazines and influencers, making you a key player in inspiring travellers from around the world. You’re already one of the largest, most relevant sources of information for potential tourists visiting your country, as well as one of the largest, most reliable, and trustworthy hubs of information for your own citizens when they seek to travel abroad.

When owning the conversation about all aspects of travel – from the best city breaks to the hidden gems of any destination, rather than just focusing on your destination – you’ll attract more travellers, one traveller at a time, to your destination. And you’ll increase your advertising effectiveness for free, while still profiting from the travellers’ spending, even when they choose to book their next trip elsewhere.

Now, profit from any travel behaviour …

Your destination may not always be the final choice for every traveller seeing your ads and marketing campaigns, but with the Travel Commerce Marketing Hub, you can still benefit from any travel decision. Even if visitors choose to explore other countries, your tourism board can now also profit from bookings to any country. As travellers move from inspiration to booking, you can capture a share of the tourism revenue, even when they don’t choose your destination.

Ensuring your country remains part of the traveller’s journey, regardless of where they go, you create a continuous new flow of tourism revenue and modern tourism taxes. This means that every trip, no matter the final destination, can still contribute to your country’s tourism economy, strengthening your global presence and impact for more travellers.

Using the Travel Commerce Marketing contextual relevance and shopability engine, you can now cover all your own destinations and be relevant for tourists worldwide anytime they travel, and make a profit at the same time when flights and stays are booked to destinations outside your country, even when your own population travels abroad.

You, as a local tourism board or country, have long been aggregated by travel agencies and platforms like Expedia, Booking.com, and probably even airlines, removing flights entirely to your destinations overnight.

You’ve long been aggregated by others in decision-making moments where travellers compare destinations and book their trips based on factors like price and convenience. While travel agencies and platforms drive traffic, bookings and tourists to your local wonders, they also position your destinations as just one option among many, often overshadowed by competing countries, limiting your control over tourist relationships, attracting travellers and tourism revenue.

Flip the script and aggregate them now, when and if you feel like.

Your all-in-one mobile platform makes it easy to guide travellers at every stage—whether they’re visiting your country, exploring domestically, or traveling abroad. With a seamless interface, travellers can access trusted recommendations, safety updates, and booking options in just a few taps.

Apply now and start earning travel-related profits and royalties by staying relevant to your travellers—whether they’re visiting your country, exploring domestically, or travelling abroad. Partner with Travel Commerce Marketing and gain access to original, high-quality content and guides from the world’s best content creators, award-winning journalists, and local tour guides from every corner of the world to attract more visitors.

Expand your profits, grow your revenue beyond traditional tourism services, and maintain relevance and trust with travellers worldwide—a tax-worthy collaboration.

Your advertisements trigger the inspiration for thousands of people to travel to your destinations every day, but they most likely end up buying your seats through airline brokers or travel agencies that give them a full experience and not just the flight, resulting in thousands of travellers flying to your destinations, financed by your ad budget, but on one of your competitors’ flights.

When it happens, that one of your customers fly around the world with someone else, Travel Commerce Marketing helps your airline profit in on customers booking their flights and travel packages with your competition.

Besides losing customers to competing airlines, and after the fierce pricing battle trying to win the sale, you will like most airlines have a second profit attack when third party brokers are selling your own seats cheaper than booking directly with your airline, taking another bite on your profits while travellers end up as loyal customers and members with ticket brokers and OTA’s rather than staying as loyal customers with your airline nurturing your direct customer relationships, one traveller at a time.

If your seats are not already lost to a competing airline, your profits on the seats you might sell are often eaten by brokers and other platforms. Here’s a short video of the common booking flow and the second profit battle of how ticket brokers are eating your airline’s profits, bite by bite.

Be The Home of All Travel

If you’re not covering all the topics of travelling yourself as an airline, no matter the destination or travel method, you’ll always have to keep paying others who create that content to advertise your flights, be it travel magazines, mainstream media or travel aggregating platforms. *You already have the audience yourself.

Compared to being the travel-platform itself for anyone to get inspired no matter the destination and no matter what you offer, will make your airline the first choice and the go-to place for travel inspiration, no matter destination or method of traveling.

Your airline already have more eyeballs than most travel publishers, you’re already the biggest relevant media outlet in your country.

Owning the topic of all travel from the best rooftop bars to hidden gems of any destination rather than only ticket price talk to your destinations, you’ll attract more customers one traveller at a time for any destination, and make more of your advertising free of charge while you’ll profit on more travellers’ spending elsewhere, even when they book their next trip or holiday somewhere else.

Now, profit on any travel behaviour …

Most of your customers travel many places that don’t fit with your available time slots, and they often travel to many destinations where you have no flights, hence most airlines never cover topics for travellers needs when making decisions, and become less and less relevant. This will always put you back in the line of being relevant, only to be chosen by travellers the next time an aggregator might show you again for another destination.

Using the Travel Commerce Marketing contextual relevance and shopability engine, you can now cover all destinations and be relevant for your loyal customer anytime they are travelling, and make a profit at the same time when flights and stays are booked to destinations you don’t fly to.

You, as an airline, have long been aggregated by platforms like Momondo, KAYAK and Skyscanner, where customers compare flights and book their trips based on price or convenience. While aggregator platforms generate traffic and bookings, they also position you as one airline among many options and an unlimited list of cheaper airlines, limiting your control over customer relationships and profits.

*Flip the script and aggregate the aggregators now, when and if you feel like …

Instead of relying on aggregators and their power only, you can adopt a strategy to become the aggregator yourself for all popular destinations. By creating a platform that serves as the ultimate hub for travel inspiration and planning as shown above, you can provide travellers with all the options they need—from flights to accommodations, car rentals, and experiences. This is also the places your aggregators hunt to advertise their flight aggregation.

(Create your Airline WhiteLabel here in 5 minutes)

This means that even if your customers, or any traveller chooses to book through a local travel agency or flies with a competing airline, you can still profit on that decision, generating revenue regardless of whether your flights are part of the journey or not.

Be the aggregator rather than being aggregated, and automatically offer aggregated travel guides in local languages and with the local curated travel agencies that customers trust and are most likely to book through anyway. If you don’t offer it, someone else will and get the profit.

Besides getting profit when your customers choose to travel to your destinations with a competitor, you can also profit in on customers flying to any other destination that’s not part of your airlines destination offers.

In the below example, you’ll profit no matter if you sell your own seats to the destination, or the vacation is booked through local travel agencies.

By owning the topic of travel to destinations like Mallorca, you can:

• Monetise all travel transactions: Capture profits from a broader range of services, including those not directly tied to your flights.
• Strengthen your brand: Position yourself as the trusted source for all travel needs, ensuring you’re top-of-mind for customers planning future trips.
• Reduce reliance on external platforms: By attracting travellers directly to your platform, you minimize advertising costs and dependence on aggregators.

This shift enables you to move from simply competing for bookings to profiting from the entire travel ecosystem, building a sustainable, multi-revenue model that aligns with modern travellers’ needs.

If your airline doesn’t help the traveller now, they’ll find the offer and book elsewhere anyway, with no profits for your airline.

Extend your earnings beyond the flights and ticket sales. With Travel Commerce Marketing, your airline can automatically offer local experiences to travellers at their destinations, earning extra revenue on local shopping, experiences and restaurants after they’ve left the airplane.

Automatically expand your profit earnings 

Anyone can easily purchase in-flight favourites through your airline’s branded platform, or any other favourite brand your customers love, keeping your airline connected beyond the journey, earning profits on your customers everyday shopping behaviour 365 days a year, and not only when they fly with your airline.

Apply now and start earning after-flights profits and royalties by being relevant for your travellers needs no matter their next destination. Partner with Travel Commerce Marketing and get access to original, high-quality content and guides to attract more customers.

Expand your profits, grow your revenue without selling seats, and maintain relevance and integrity with travellers around the world, automatically.

Collaborate with any publisher or content creator in minutes, and make better content faster than the biggest travel magazines. Serve anything from travel guides to local restaurant guides for your customers faster than any publisher, and faster than updating ticket prices on your website.

Be the travel and lifestyle hub for anyone, and have the best content creators cover the topics of your liking from Fragrances you have onboard to Buying homes in the cities around the world where your airlines drop travellers off, or just use the white-label platform where all travel guides automatically becomes available for your customers, members and future travellers.