Increase Profit, Even When Travellers Don't Fly With Your Airline
Your advertisements trigger the inspiration for thousands of people to travel to your destinations every day, but they most likely end up buying your seats through airline brokers or travel agencies that give them a full experience and not just the flight, resulting in thousands of travellers flying to your destinations, financed by your ad budget, but on one of your competitors’ flights.
When it happens, that one of your customers fly around the world with someone else, Travel Commerce Marketing helps your airline profit in on customers booking their flights and travel packages with your competition.
Besides losing customers to competing airlines, and after the fierce pricing battle trying to win the sale, you will like most airlines have a second profit attack when third party brokers are selling your own seats cheaper than booking directly with your airline, taking another bite on your profits while travellers end up as loyal customers and members with ticket brokers and OTA’s rather than staying as loyal customers with your airline nurturing your direct customer relationships, one traveller at a time.
If your seats are not already lost to a competing airline, your profits on the seats you might sell are often eaten by brokers and other platforms. Here’s a short video of the common booking flow and the second profit battle of how ticket brokers are eating your airline’s profits, bite by bite.
Be The Home of All Travel
If you’re not covering all the topics of travelling yourself as an airline, no matter the destination or travel method, you’ll always have to keep paying others who create that content to advertise your flights, be it travel magazines, mainstream media or travel aggregating platforms. *You already have the audience yourself.
Compared to being the travel-platform itself for anyone to get inspired no matter the destination and no matter what you offer, will make your airline the first choice and the go-to place for travel inspiration, no matter destination or method of traveling.
Your airline already have more eyeballs than most travel publishers, you’re already the biggest relevant media outlet in your country.
Owning the topic of all travel from the best rooftop bars to hidden gems of any destination rather than only ticket price talk to your destinations, you’ll attract more customers one traveller at a time for any destination, and make more of your advertising free of charge while you’ll profit on more travellers’ spending elsewhere, even when they book their next trip or holiday somewhere else.
Now, profit on any travel behaviour …
Most of your customers travel many places that don’t fit with your available time slots, and they often travel to many destinations where you have no flights, hence most airlines never cover topics for travellers needs when making decisions, and become less and less relevant. This will always put you back in the line of being relevant, only to be chosen by travellers the next time an aggregator might show you again for another destination.
Using the Travel Commerce Marketing contextual relevance and shopability engine, you can now cover all destinations and be relevant for your loyal customer anytime they are travelling, and make a profit at the same time when flights and stays are booked to destinations you don’t fly to.
You, as an airline, have long been aggregated by platforms like Momondo, KAYAK and Skyscanner, where customers compare flights and book their trips based on price or convenience. While aggregator platforms generate traffic and bookings, they also position you as one airline among many options and an unlimited list of cheaper airlines, limiting your control over customer relationships and profits.
*Flip the script and aggregate the aggregators now, when and if you feel like …
Instead of relying on aggregators and their power only, you can adopt a strategy to become the aggregator yourself for all popular destinations. By creating a platform that serves as the ultimate hub for travel inspiration and planning as shown above, you can provide travellers with all the options they need—from flights to accommodations, car rentals, and experiences. This is also the places your aggregators hunt to advertise their flight aggregation.
(Create your Airline WhiteLabel here in 5 minutes)
This means that even if your customers, or any traveller chooses to book through a local travel agency or flies with a competing airline, you can still profit on that decision, generating revenue regardless of whether your flights are part of the journey or not.
Be the aggregator rather than being aggregated, and automatically offer aggregated travel guides in local languages and with the local curated travel agencies that customers trust and are most likely to book through anyway. If you don’t offer it, someone else will and get the profit.
Besides getting profit when your customers choose to travel to your destinations with a competitor, you can also profit in on customers flying to any other destination that’s not part of your airlines destination offers.
In the below example, you’ll profit no matter if you sell your own seats to the destination, or the vacation is booked through local travel agencies.
By owning the topic of travel to destinations like Mallorca, you can:
- Monetise all travel transactions: Capture profits from a broader range of services, including those not directly tied to your flights.
- Strengthen your brand: Position yourself as the trusted source for all travel needs, ensuring you’re top-of-mind for customers planning future trips.
- Reduce reliance on external platforms: By attracting travellers directly to your platform, you minimize advertising costs and dependence on aggregators.
This shift enables you to move from simply competing for bookings to profiting from the entire travel ecosystem, building a sustainable, multi-revenue model that aligns with modern travellers’ needs.
If your airline doesn’t help the traveller now, they’ll find the offer and book elsewhere anyway, with no profits for your airline.
Extend your earnings beyond the flights and ticket sales. With Travel Commerce Marketing, your airline can automatically offer local experiences to travellers at their destinations, earning extra revenue on local shopping, experiences and restaurants after they’ve left the airplane.
Automatically expand your profit earnings
You don’t have to limit your profits from in-flight sales of beauty products, perfumes, or other items to what passengers buy while on board. Travel Commerce Marketing automatically aggregates and let you offer all the same products through your travel platform, so the airline can continue to earn revenue and profits even after travellers have left your airplane.
Build Stronger Loyalty Relationships With Everyone
By expanding your inflight strategy in this way, you can:
- Monetise repeat purchases: Capture a share of the profits whenever travellers restock the items they first discovered on your flights.
- Enhance customer convenience: Provide a seamless shopping experience that makes your platform the go-to place for their favourite travel finds.
- Strengthen your brand’s reach: Position your airline as more than just a transportation provider, but as a trusted aggregation platform for your travellers.
This approach not only extends the lifecycle of your in-flight products but also transforms them into a source of continuous revenue, ensuring your airline profits long after the journey ends.
By transparently showing all relevant retailers where travellers can buy the products you sell in-flight, you build trust and loyalty. This approach keeps customers coming back to your platform, knowing you prioritise their convenience and satisfaction even beyond their time on board.
And you’ll have people in your branded universe more often, and only 1 click away to get inspired of where to travel next, while shopping for their daily needs, helping you to profit on millions of travellers every day behaviour, and not only when they travel once or twice a year.
A simple way to help your customers, in between and after all trips where they choose your airline, while also earning profits without selling tickets.
With Travel Commerce Marketing, you can automatically cover any topic from buying real estate in other countries where you drop passengers off, to shopping perfumes with their favourite brands and retailers, even if you stopped your in-flight tax-free shopping years ago to save on weight and fuel expenses. Welcome to your new profit engine.
Anyone can easily purchase in-flight favourites through your airline’s branded platform, or any other favourite brand your customers love, keeping your airline connected beyond the journey, earning profits on your customers everyday shopping behaviour 365 days a year, and not only when they fly with your airline.
Apply now and start earning after-flights profits and royalties by being relevant for your travellers needs no matter their next destination. Partner with Travel Commerce Marketing and get access to original, high-quality content and guides to attract more customers.
Expand your profits, grow your revenue without selling seats, and maintain relevance and integrity with travellers around the world, automatically.
Collaborate with any publisher or content creator in minutes, and make better content faster than the biggest travel magazines. Serve anything from travel guides to local restaurant guides for your customers faster than any publisher, and faster than updating ticket prices on your website.
Be the travel and lifestyle hub for anyone, and have the best content creators cover the topics of your liking from Fragrances you have onboard to Buying homes in the cities around the world where your airlines drop travellers off, or just use the white-label platform where all travel guides automatically becomes available for your customers, members and future travellers.
